About Novom

We are a leading Los Angeles-based firm with extensive experience in all aspects of integrated marketing communications and public relations for the hospitality, luxury and tourism industries in the US and internationally. We have served well over 100 clients over the past two decades.

At Novom, we are known for our expertise in developing winning programs for hotels and resorts as well as for transportation, real estate, destination and related leisure and lifestyle-oriented clients.

Our expertise also includes helping clients with brand building, public relations campaigns, property launches, repositioning and pre-openings, and building long-term media relationships.

Creativity Abounds. We pride ourselves on being creative, capable of thoughtful and incisive communications strategies as well as expert at developing new initiatives and proposing innovative concepts.

Goal Driven. We are relentless in helping you reach your strategic marketing and communications goals. We also provide strong strategic partnership programs for our clients.

Expect Hands-On Attention. We roll up our sleeves and become your partner in strategy, plan development and implementation. We are intensely dedicated to the goals of our clients and are equally adept at working in both the consumer and B2B markets.

We tap the expertise of specialized talent around the country to collaborate on each specific project.

Charlotte Novom


Charlotte Novom, ISHC, is principal of the Novom Consultancy. With a strong international background, Novom held key sales and international marketing positions at the Century Plaza Hotel; The Plaza Hotel, New York; and was pre-opening director of marketing for The Peninsula Hotel, Beverly Hills. She launched her own firm in 1993, and has provided strategic marketing counsel and public relations expertise to a wide range of top brands, destinations, hotels and resorts in the US and abroad. Novom received her undergraduate degree magna cum laude from Stanford University and was a fellow at Georgetown University’s Graduate School of Foreign Service. She is multilingual.

Michael Stone

Senior Strategist

Michael Stone is Novom’s senior strategist and brings to the table years of high profile experience in strategic marketing communications, working on a wide variety of projects including market research studies, positioning and branding, identity systems, website development, public relations, image advertising campaigns, direct mail and database marketing, fundraising communications, and editorial and publishing oversight for major publications. Stone received his bachelors degree in journalism from California State University, Northridge, and his masters degree in technical journalism while on fellowship from Kansas State University.