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Destination Hotels & Resorts

Englewood, CO

The Challenge

Served as agency of record for this upscale collection of 35 diverse hotels and resorts nationwide. Raised awareness of the properties and the brand emphasizing the truly distinctive nature of each individual property.

The Plan

Developed promotional themes. Introduced the individual property PR representatives to the press at signature events in New York, Los Angeles and San Francisco. Supported property public relations personnel by generating leads and preparing an extensive editorial calendar to ensure that each property take full advantage of all promotional opportunities.

The Result

The agency’s success was so fully recognized that three of the properties selected the agency to represent them on an exclusive property basis.